Digital marketing involves promoting products or services through online channels such as social media, search engines, email, and websites. It leverages digital technologies to connect with potential customers, build brand awareness, and drive sales. With the growing importance of the internet in daily life, digital marketing has become essential for businesses to reach a wider audience, engage customers, and measure the effectiveness of their marketing efforts. Techniques like SEO, content marketing, PPC, and social media marketing are commonly used to achieve these goals.